IMC is neither an advertising agency, public relations firm, nor promotions company. It is all of them! IMC promotes the integrated marketing approach, using whatever vehicle is best suited for a product or service and within the budgets of its clients. In its broad experience, IMC has exercised effective leadership in implementing a broad range of marketing tools.

advertising:
IMC functions as a full service advertising agency, coordinating the creative, media planning, and placement, in the ethnic, community, general and trade media.

audio-visual:
The agency's audiovisual department has produced television commercials, sales films and full-length documentaries including Faith Amid the Flames, an unprecedented eyewitness account of spiritual heroism by survivors during the Holocaust.

creative:
While the success of IMC always reverts back to positioning clients properly, the agency has brought a new dimension to the creative process. The agency's full capabilities of copy, raphics, type, concept development and marketing savvy messages contribute to creative
products that make a difference.

direct response:
IMC's specialists help design programs that have been effective and productive. IMC is involved in every aspect of the process from list acquisition to the development of all materials.

media:
IMC has an extensive background in working with all segments of media,
assuring that advertisers secure the maximum from their media exposure.

promotions:
The agency uses sales promotion as part of its marketing mix. Some of its more successful endeavors were special children's promotions for the Post Cereal Division of General Foods, Dannon Yogurt Company, DMC, a home sewing company, and Lea & Perrins.

©2003 Integrated Marketing and Communications